News - 13 Mar `24Lessons In Marketing: How To Sell A Disease To Big Pharma

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We've actually done it! 🤘Seeing Incyte's "See What's Possible" campaign featuring huge posters with vitiligo models at AAD congress in San Diego was a revelation.

Vitiligo, once flying under the radar, has grabbed the healthcare industry by storm. This surge has not only brought about the first FDA-approved treatment for vitiligo but also seen over 40 companies pouring resources into vitiligo R&D.

It's a prime example of how savvy marketing by the tiny non-profit org can flip the script and spark significant shifts. We might even put togther a white paper "How To Sell A Disease To Pharma Industry."

Vitiligo marketing

 

      FAQOther Questions

      • What are risks of oral and topical corticosteroids?

        Corticosteroid drugs (like hydrocortisone, and others) are often used for treating vitiligo. By mimicing the effects of hormones your body produces naturally in your adrenal gla...

      • What is vitiligo?

         Vitiligo (pronounced vit-ill-EYE-go) is a generally unpredictable skin disease that causes a gradual loss of skin color and overlying hair on different parts of the body. Cont...

      • Vitiligo and hearing loss: any connection?

        Vitiligo, primarily known for skin discoloration, can also affect melanocytes in the inner ear, potentially influencing hearing. Hearing loss isn't unique to vitiligo patients a...