News - 13 Mar `24Lessons In Marketing: How To Sell A Disease To Big Pharma

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We've actually done it! 🤘Seeing Incyte's "See What's Possible" campaign featuring huge posters with vitiligo models at AAD congress in San Diego was a revelation.

Vitiligo, once flying under the radar, has grabbed the healthcare industry by storm. This surge has not only brought about the first FDA-approved treatment for vitiligo but also seen over 40 companies pouring resources into vitiligo R&D.

It's a prime example of how savvy marketing by the tiny non-profit org can flip the script and spark significant shifts. We might even put togther a white paper "How To Sell A Disease To Pharma Industry."

Vitiligo marketing

 

      FAQOther Questions

      • What's the status with official recognition of World Vitiligo Day?

        In 2016, the United Nations marked World Vitiligo Day in its International Calendar of Disability Events. However, it was removed in 2019 when the calendar was streamlined to 'M...

      • What is vitiligo?

         Vitiligo (pronounced vit-ill-EYE-go) is a generally unpredictable skin disease that causes a gradual loss of skin color and overlying hair on different parts of the body. Cont...

      • Is it Bitiligo? Vitaligo? Veteligo?

        There are so many different ways that people try and spell or even pronounce Vitiligo.  Here are some common mis-spellings: bitiligo, vitigo, vitaligo, vitilago, vitiglio, vita...