News - 13 Mar `24Lessons In Marketing: How To Sell A Disease To Big Pharma

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We've actually done it! 🤘Seeing Incyte's "See What's Possible" campaign featuring huge posters with vitiligo models at AAD congress in San Diego was a revelation.

Vitiligo, once flying under the radar, has grabbed the healthcare industry by storm. This surge has not only brought about the first FDA-approved treatment for vitiligo but also seen over 40 companies pouring resources into vitiligo R&D.

It's a prime example of how savvy marketing by the tiny non-profit org can flip the script and spark significant shifts. We might even put togther a white paper "How To Sell A Disease To Pharma Industry."

Vitiligo marketing

 



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