News - 13 Mar `24Lessons In Marketing: How To Sell A Disease To Big Pharma

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We've actually done it! 🤘Seeing Incyte's "See What's Possible" campaign featuring huge posters with vitiligo models at AAD congress in San Diego was a revelation.

Vitiligo, once flying under the radar, has grabbed the healthcare industry by storm. This surge has not only brought about the first FDA-approved treatment for vitiligo but also seen over 40 companies pouring resources into vitiligo R&D.

It's a prime example of how savvy marketing by the tiny non-profit org can flip the script and spark significant shifts. We might even put togther a white paper "How To Sell A Disease To Pharma Industry."

Vitiligo marketing

 



      FAQOther Questions

      • What is vitiligo?

         Vitiligo (pronounced vit-ill-EYE-go) is a generally unpredictable skin disease that causes a gradual loss of skin color and overlying hair on different parts of the body. Cont...

      • I have a new job - should I tell colleagues about my vitiligo?

        Starting a new job can be both exciting and nerve-wracking—especially if you’re concerned about stares or questions regarding your skin. Taking a proactive approach can help eas...

      • How can I cure vitiligo?

        Currently, there is no cure for vitiligo. However, many treatments can help manage the condition by restoring skin pigmentation, halting the progression of depigmentation, and i...